up! 5 door

up! 5 door

Introducing the up!, the stylish city car that delivers everything you could ask for in one neat package. Powerful performance, intelligent connectivity and exceptional build quality combine with exciting trim levels and the opportunity to customise it to your personal style. For a real visual highlight, why not specify the roof and exterior mirrors with a different colour? With more standard equipment, new technologies and a choice of equipment packages to suit your individual needs, it’s back for the new decade, better than ever. Meet the small car with huge personality.

Left Right


From £14,350

Features of up!

  • Alloy wheels 15" 'Fortaleza'
  • Composition Colour system with 5.0" colour screen with Bluetooth telephone and audio connection
  • Smartphone navigation interface
  • Digital radio reception (DAB)
  • Manual air conditioning

up! Black Edition

From £14,630

Features of Black Edition

  • Alloy wheels 5.5J x 16 'La Boca' Black
  • 'Black Cube' Dashpad
  • Pained exterior mirror housings in contrast colour

up! Beats

From £15,040

Features of Beats

  • Alloy wheels 5.5J x 15 'Radial'
  • Contrast colour exterior door mirror housings
  • Unique beats decals on the side skirts
  • 'beats' sound system, 6 speakers, digital 8-channel amplifier, subwoofer and 300 W total power output

up! R-Line

From £15,890

Features of R-Line

  • Alloy wheels 6J x 16 'Triangle' Black
  • Painted exterior mirror housings in contrast colour
  • Front fog lights with static cornering function
  • Sport suspension, lowered
  • Electrically heated and adjustable door mirrors
  • Heated front seats

up! GTI

From £18,055

Features of GTI

  • Alloy wheels 6.5J X 17 'Oswald' black
  • Disc brakes in front with 'Red' brake calipers
  • 'GTI' name plate
  • 'GTI' front and rear red stripe on lower radiator grille and tailgate
  • Ambient lighting
  • 'Jacara' cloth


up! Editions

Flaunt it with two new up! Editions. The White Edition features white paintwork on the roof and wing mirrors, 16” ‘La Boca White’ alloy wheels, and a ‘White Cube’ dash pad for the interior. Alternatively, the Black Edition comes with 16” ‘La Boca Black’ wheels, for extra presence and a ‘Black Cube’ dash pad inside.

up! R-Line

The sporty R-Line gives you leaner running gear, a lowered body for extra control and damping for comfort. The styling every bit as impressive as the performance with tinted side and rear windows alongside 16-inch alloy wheels. If you prefer, there is also the option of 17-inch ‘polygon black’ alloys.

up! Beats

Six loudspeakers, an 8-channel digital amplifier and a beast of a subwoofer in the spare wheel well. The up! beats is your 300-watt show on the road. The ‘beats’ style package with ambient lighting and a leather multifunction steering wheel means you’ll look and sound the part. 



Climb into the front seats with fully integrated headrests and you'll immediately feel the quality of the interior.​

Storage space

​The surprisingly roomy boot will easily fit a baby buggy or a large suitcase. The rear seats can be folded and there’s also an extra luggage compartment if you need to pack extra.

Air conditioning

Whether you’re driving through the snow or in the height of Summer, get the perfect temperature at the touch of a button. Optional Climatronic air conditioning allows you to control the temperature to within half a degree, while an integrated allergen filter keeps things fresh.


You can choose from a variety of bold alloys for your new up!. Take a look and find your perfect style.




Climb in, connect your phone to the maps + more dock and with the free app, your device will become your navigation system. Your directions, playlists and contacts are all made instantly accessible and the USB connector keeps your phone fully charged.


The up!’s ‘composition phone’ radio with aux-in jack, SD card slot and telephone and USB interfaces allows you to quickly and easily scan the airwaves. You can also sync up your phone and listen to your own playlists. Regardless of what you listen to, it’ll sound great through the crystal-clear loudspeakers.

We Connect Go

Download the We Connect Go app, hook up the DataPlug and get instant access to all the most important information. Via your phone, We Connect Go gives you 24/7 access to service partners and breakdown assistance. It also displays your fuel gauge and analyses your driving style to help you perform better on the road.